Lifting your social game

Lifting your social game

A friend is working on a social media presentation today for youth leaders and workers, and asked for input on four questions from a group of likeminded nerds. As much as these apply to people in the youth work field today, they equally apply to the small business...
How to break through the noise? Stop fibbing

How to break through the noise? Stop fibbing

A second title for this article could be, ‘The world doesn’t need another directory’. An entrepreneur lucky enough to secure a fancy domain name, a cheap web host, and a WordPress template for a business directory has just emailed me with the best...
Why we don’t do giveaways, or freebies anymore

Why we don’t do giveaways, or freebies anymore

Walk through any wedding expo and you’ll walk out feeling like you don’t have to spend any money considering how much free stuff everyone just gave you. Between the percentage-offs, the discounts available this week only, and the lucky giveaway for one...