Before you get knees deep in tools, websites, apps, and websites, you need to have a plan. The why behind the what. There are so many foundations and philosophies available, but rather than just copy and paste someone else’s, here’s my customer journey philosophy.

The Slippery Dip Method

In some parts of the world they call this a slippery slide, I call it a slippery dip. Life’s weird like that.

I imagine that the world is a city, and your industry is a playground. In that playground is a slippery dip and that’s your business. To explain further, here’s a video tutorial on the slippery dip method.